This viewbook was the primary physical piece for the Goodwin College January 2016 student recruitment marketing campaign.
The cover features bold typography, bright colors, and a large photo showcasing a successful student at commencement.
Student photos and testimonials feature prominently throughout the publication.
Mini infographic blocks are incorporated into the design to highlight competitive differentiators to readers.
Photos of actual students are featured throughout the layout as opposed to stock imagery.
Big bold typography and images are prominently featured throughout the design.
All page designs are based on an underlying modular grid that allows for a structured layout containing type, images, and graphics.
Back to portfolio
©2016 Caleb Prue